The future of publishing is a big thing to speculate about; there’s a lot of change happening in a lot of different directions. There are the purely technological changes, like new ebook readers coming out; the business changes, like corporations buying up each other; and there are the distribution changes, like distributors providing content for new devices. Then on top of those, there are the social changes–how people interact with books, and with each other when they read books. Things will certainly change in the next ten years or so, and those changes will be largely in ways that we can’t predict now. There are too many variables to be able to predict with any degree of certainty how things will look.
That being said, if I had to take a guess, it would be that:
- Reading ebooks will become more and more popular, for many different reasons. Devices will become cheaper, prices of files will drop, people will be drawn to the social aspects of online reading; all these things will conspire to make income from ebooks the lion’s share of revenue for most publishers.
- Print books will increase in price faster than they have been, and paperbacks will slowly start to die off as ebooks take their place. Eventually, mass market books will be put out entirely in ebook form. Printed books will become something you buy for books you really like–deluxe editions.
- Self publishing will become more common, as people find it easier and easier to get in touch with freelance editors and designers online, and then to sell their ebooks through a digital storefront like Amazon or Fictionwise.
- Small general trade publishers will struggle. The large houses will continue to attract the bulk of submissions, due mostly to their sales and marketing forces. Smaller houses, with their corresponding smaller marketing reach, will have to work hard to justify their existence.
- Small niche publishers will do quite well, as long as they are prepared to take advantage of the internet and the ease of communication the digital world brings. Niche markets will become increasingly important, and publishers who are seen to be responsible members of niche communities will derive great benefits from that.
- Big chain bookstores will falter. As ebooks become more and more common, people will have less and less interest in browsing through a warehouse store, when they could as easily do a quick search fr a particular topic or learn about a cool new title from friends on a social network.
- Independent, niche bookstores will rise from the ashes. As niches and micro-communities become more important, smaller stores that cater specifically to those niches will proliferate.
I’m sure this will be a post to look back on and laugh about in ten years or so; just about all predictions of the future are, after all. Still, it’s worth thinking about.
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